Taco Bell India pays tribute to India’s warriors through the ‘Taco Bell Cares’ initiative

Published on: 16-04-2020
“It’s this feeling of doing something so much greater than oneself.”

With the COVID-19 pandemic impacting our everyday life, we thank you for your continued support and wish you and your family health and peace.

As part of our effort to support local communities during this difficult time, our in-house marketing initiative ‘Ring The Bell’ garnered positive responses from all quarters including customers. On 22nd March, our Taco Lovers rang the virtual bell with us and showed their respect and gratitude to warriors on the front-lines as they work tirelessly in the face of the virus – it’s our turn to make sure we look after them and ensure they can keep doing their vital work.

As a result, we are committed to distributing hundreds of free Taco Bell Care Power Bowls - a specially curated wholesome meal, not available for sale on our menu, to frontline workers, daily wage earners and underserved communities as part of our ‘Taco Bell Cares’ initiative.

Together, with your help, a Taco Bell Care Fund has also been set up which saw voluntary contributions of one-day salaries by all employees as your way of supporting the nation. The proceeds from the fund will be donated to the PM CARES Fund set up by Prime Minister Narendra Modi. We thank you for this noble gesture.

As we combat these unprecedented circumstances together, we’ll continue to serve our communities as best as we can. We will keep working to meet the needs of frontline workers, daily wage earners and underserved communities as we face this pandemic together.

The campaign is live across all social platforms – Facebook, Twitter, Instagram, LinkedIn, WhatsApp groups etc. and getting tremendous response from thousands of viewers.

< Back to Homepage
Published at: 16-04-2020