Taco Bell, has onboarded cricket all-rounder and youth-icon Hardik Pandya as its first ever brand ambassador in India.
For Hardik’s first campaign with the brand, he will be seen promoting Taco Bell’s partnership with Microsoft Xbox for a month-long giveaway. To bolster participation in the contest and ensure active consumer engagement, the brand will go-live with multiple digital activations throughout the month, featuring Hardik Pandya. To kick off the campaign with the all-rounder, Taco Bell® has launched an engaging digital film that captures the collaboration for its audiences.
The new Cheesy G Taco is a craveable combination of soft, cheesy and crunchy in one wholesome offering an overload of textures and flavors. The warm, soft flatbread, layered with nacho cheese is wrapped around a crunchy taco that is filled with seasoned stuffing, zesty ranch sauce and crispy lettuce. The Cheesy G Taco is a limited time offering, available with Unlimited Pepsi at all Taco Bell restaurants across India at INR 99 for the vegetarian variant and INR 119 for the non-vegetarian variant.
Starting October 23, 2022, Taco Bell is offering free Tacos every time India hits a Six.
As the cricket frenzy kicks in this month, Taco Bell, the world's leading Mexican-inspired restaurant brand, has unveiled its nationwide campaign, See A Six, Catch A Taco for all cricket lovers and Taco fans in India. As part of this campaign, every time the Indian cricket team hits a six, consumers get an exciting chance to redeem a free taco from Taco Bell. For this campaign, the brand will release a series of engaging digital films.