Taco Bell, has onboarded cricket all-rounder and youth-icon Hardik Pandya as its first ever brand ambassador in India.
For Hardik’s first campaign with the brand, he will be seen promoting Taco Bell’s partnership with Microsoft Xbox for a month-long giveaway. To bolster participation in the contest and ensure active consumer engagement, the brand will go-live with multiple digital activations throughout the month, featuring Hardik Pandya. To kick off the campaign with the all-rounder, Taco Bell® has launched an engaging digital film that captures the collaboration for its audiences.
The new Cheesy G Taco is a craveable combination of soft, cheesy and crunchy in one wholesome offering an overload of textures and flavors. The warm, soft flatbread, layered with nacho cheese is wrapped around a crunchy taco that is filled with seasoned stuffing, zesty ranch sauce and crispy lettuce. The Cheesy G Taco is a limited time offering, available with Unlimited Pepsi at all Taco Bell restaurants across India at INR 99 for the vegetarian variant and INR 119 for the non-vegetarian variant.
Starting October 23, 2022, Taco Bell is offering free Tacos every time India hits a Six.
As the cricket frenzy kicks in this month, Taco Bell, the world's leading Mexican-inspired restaurant brand, has unveiled its nationwide campaign, See A Six, Catch A Taco for all cricket lovers and Taco fans in India. As part of this campaign, every time the Indian cricket team hits a six, consumers get an exciting chance to redeem a free taco from Taco Bell. For this campaign, the brand will release a series of engaging digital films.
Celebrating this milestone, Taco Bell is bringing an exclusive 3-day offer starting from 31st August to 2nd September across all its 100 restaurants In India. For the limited time price of just INR 100, customers can enjoy their choice of special menu offerings including Tacos, Burritos, Chalupas, Nachos, and many more from the A la Carte Menu as well as the specialty sides menu.
The offer will be available on dine-in, takeaway and delivery channels including Taco Bell’s own app. Taco Bell will be celebrating its 100-restaurant milestone with its top fans across 19 cities in India and few lucky consumers will also get a chance to receive exclusive brand merchandise.
Master franchise partner Burman Hospitality to invest $100 million in the medium term
India has emerged as the fastest growing market for Taco Bell as the brand’s 100th store is set to open by the end of August in the country.
Burman Hospitality, the master franchise partner of Taco Bell in India, plans to invest $100 million to take the total count of restaurants to 600 over the next few years. The brand’s footprint in the country is being scaled up aggressively with addition of one new restaurant every 3-4 days.
